Private sector marketing

The private sector has considerable experience with tools aimed at influencing consumer food choice, and some of these tools may also be applicable to public efforts to promote healthier eating. This phase aims at identifying success stories and good practices in marketing actions within the food sector that can possibly be transferred to policy applications.

This will be pursued through 3 specific sub-objectives:

• Identification of a set of marketing techniques that have proven useful for influencing consumer food choice
• An evaluation of their effectiveness and transferability to social marketing in the healthy eating area
• Specification of conditions for transfer of these techniques

Interested to learn more? Download this video which is currently being used in a Delphi-study among experts from both public policy and private marketing. It explains some of the success factors that we identified in private food marketing along with an example case.